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People of Punjab don’t hate Modi. Instead, they hate BJP’s ally SAD. BJP itself is very a minor player in Punjab’s politics. Meanwhile, the SAD, particularly the Badal family is almost universally hated in Punjab except for their die-hard cadres. But because BJP is their complacent in ruling Punjab, it gets a certain share of hatred too.
This hatred for the SAD/BJP stems from:
The severe anti-incumbency from NDA’s 10 years of consecutive ruling - Punjab always had a history of changing the ruling party every 5 years due to anti-incumbency ie. one term for SAD, one term for Congress. This, however, didn’t happen in 2007 and 2012 elections where NDA formed the govt both the times. Now just imagine the amount of anti-incumbency NDA might be suffering from after 2 straight terms.
Extreme propaganda against them by the then strong opponent AAP - AAP tried everything in its book to defame and accuse the ruling government of NDA during state elections. This was done through propaganda songs like Punjab Kha Gaye Badal by Kumar Vishwas, Movies like Udta Punjab by Anurag Kashyap etc. So these things are still very much fresh in the minds of people.
Drug menace and its links with SAD leaders: Punjab is suffering from a huge drug crisis since last 10–15 years, and over the time, certain big SAD leaders were caught implicated in drug trafficking. So they experience a general hatred from the affected masses. Punjabis are a tightly bound society and the whole village is like one big family, so if one youth of any family gets affected by drugs, the whole village usually comes up in arms against the drug peddlers, which when turns out to be SAD leaders, stars an endless cycle of hatred towards them.
BJP has a very weak history in Punjab - It is a notion that BJP is a Hindu exclusive party and some Sikhs detest it for this reason, however, this fact is not usually reflected by the Hindu population of Punjab. You can imagine this by yourself that BJP was almost non-existent in Punjab before 1998. And since then in all the elections it has contested on, the maximum seats it could ever win was 3, in 1998 and 2004. After that, it managed to win just 1 or 2 seats. Even in the 2019 elections, it is contesting on just 3 seats. And it is expected to win at least 1–2 of them.
This hatred for the SAD/BJP stems from:
The severe anti-incumbency from NDA’s 10 years of consecutive ruling - Punjab always had a history of changing the ruling party every 5 years due to anti-incumbency ie. one term for SAD, one term for Congress. This, however, didn’t happen in 2007 and 2012 elections where NDA formed the govt both the times. Now just imagine the amount of anti-incumbency NDA might be suffering from after 2 straight terms.
Extreme propaganda against them by the then strong opponent AAP - AAP tried everything in its book to defame and accuse the ruling government of NDA during state elections. This was done through propaganda songs like Punjab Kha Gaye Badal by Kumar Vishwas, Movies like Udta Punjab by Anurag Kashyap etc. So these things are still very much fresh in the minds of people.
Drug menace and its links with SAD leaders: Punjab is suffering from a huge drug crisis since last 10–15 years, and over the time, certain big SAD leaders were caught implicated in drug trafficking. So they experience a general hatred from the affected masses. Punjabis are a tightly bound society and the whole village is like one big family, so if one youth of any family gets affected by drugs, the whole village usually comes up in arms against the drug peddlers, which when turns out to be SAD leaders, stars an endless cycle of hatred towards them.
BJP has a very weak history in Punjab - It is a notion that BJP is a Hindu exclusive party and some Sikhs detest it for this reason, however, this fact is not usually reflected by the Hindu population of Punjab. You can imagine this by yourself that BJP was almost non-existent in Punjab before 1998. And since then in all the elections it has contested on, the maximum seats it could ever win was 3, in 1998 and 2004. After that, it managed to win just 1 or 2 seats. Even in the 2019 elections, it is contesting on just 3 seats. And it is expected to win at least 1–2 of them.
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